Titan, Hype, and Journalismon July 11, 2012 at 4:17 am
Titan has started to reach a point where the two crucial ingredients for mass psychosis have reached an apex: The need amongst the hardcore that Titan will be the greatest game ever, and the duration of time since we’ve learned anything of substance about it. We’re entering something similar to what sports writer Bill Simmons calls the “Tyson Zone”, so named because the boxing personality is so crazy that there is nothing you could make up about him that someone would react to with skepticism. Post on a random Blizzard forum about how you heard from a friend whose cousin works in the cafeteria on Blizzard Campus that Titan is a reboot of the Cooking Mama franchise, and I think you still have a 10% chance of getting a front page article on a collection of websites.
Multiple rumors have come and gone where each was scrutinized and given an air of legitimacy, no matter how crazy. I personally think this was because there was nothing else to speculate about, so why throw out the only substance that we have to chew on? Let’s talk ourselves into a crazy postulate until someone points out the bare ridiculousness of it, the figurative cry that Slayers_Boxer has no clothes. If you are to believe those who live in the weird duality of hating Blizzard while primarily spending time on their message boards, WoW is dying and Diablo 3 was a cruel attempt by Bashiok to test our faith. Why *not* move on and pin our hopes on a game we literally know nothing about except for a working title and genre? The less you know, the more it can fill in the crevices in your mind outlining the life-changing experience that surely Titan will deliver.
Just recently we’ve noticed a cropping up of more Titan fansites, some being powered by writers we like and respect, and so we have to give pause and consider what this means given the complete lack of facts to write about. As a former editor of TheForce.Net back during the Star Wars prequel days, I know a thing or two about witnessing just how weird the bar gets when it comes to deciding what to print and what to dismiss, especially when you risk your competition running the stuff you discard and being made to look like you got ‘scooped’. The signal to noise ratio, especially over the next year or two, is likely to be very painful for those trying to make a serious and journalistic foray into writing about The Game That Shall Not Be Named. I sincerely wish them well, but I definitely do not envy their job.